It's always amusing to me that given the right opportunity when you appear to slip up there are those who wait in the shadows like an annoying itch that you just can't scratch to try and see it as an opening of "Gothca!", but eventually they just fade away into the abyss as before.
When they appear their words are filled with bile, jealously, bitterness, and ignorance. These highly passionate words they use are the type that is driven from the inner rage they feel for their own failures in life and hatred they have for your motivation and success, and get ready cause they got a posse!
Oh boy lol!
Together they feed each others emptiness of failures, the same way a drug addict is co-dependant with other addicts. And while they think they are getting the better of ya, the truth is their own anger and rage is translucent for all too see like looking through a window pane and they expose themselves for who they really are.
The only thing I can think when I think of them is this image of the Emperor and knowing that I must be doing something right because when they appear, because all it does is motivate me more to keep away from people like that. These are usually the people that if you allow them to dictate the direction you're going you will wind up in the same place that they are now. Let them vent. Agree with what they say and walk away slowly and move forward realizing what attracted them to come out of the wood work anyway and don't do it again.
We all get angry and emotional, but jealousy and bitterness is a horrible emotion. When it's used in a way to try and make a point all it does is counter whatever it is that was trying to be said in the first place. In the end the only people who will care are others who are just like that who live their lives in a dark place instead of focusing their energy on the positive.
The greatest thing about making a mistake is learning from it. Not becoming bitter, jealous or hateful towards others for their successes and then pounce when they slip up. But to embrace your own misgivings and understand what it was that got you into that scenario to begin with and move on and try to be inspired by others who are doing what it is you want to be doing.
If I had a dollar for all the mistakes I've made in my own life where I've learned hard lessons I'd be a rich man, but the last thing I need to be doing is spewing hateful bile towards anyone when they have made a mistake for the sake of trying to boost my own ego with the hopes of getting some attention for myself.
At the end of the day we are accountable for our actions, we are all human. How we choose to deal with that is up to us. How others choose to deal with you is up to them. But at the end of the day, I am going to choose to man up and say yeah I fucked up but I am never going to tear down someone else for having success because all that is going to do is keep me from achieving my own.
I have always been a nerd. I will aways be a nerd. I can not imagine not being a nerd. One thing about being such is that I have always had a love for film. Not just in the sense of oh boy I like to watch movies more in the sense of "holy shit I need to get that special edition super box set of the Aliens bluray and watching every fucking disc so I can understand how it was made" sense. So pretty much I have spent a good portion of my life with my ass planted firmly in front of the TV watching, enjoying, studying and enjoying film from all genres and all eras. I have always been a fan.
It was not until last year when Girls That Dance debuted that I decided to dabble in giving a go at doing something myself in the realm of film and jumped head first into writing the treatment and directing the music video for Many Nights. Needless to say the experience open a Pandora box of desire to want to do it again. It's just I've been so busy with other band related stuff that having the time (and the coin) to do so seemed like it would take Forever.
Enter the handy dandy super duper Samsung Galaxy Note 2. You're like "Wha?" How does a cell phone play into this whole yarn I am yapping about? Well that little device (Actually it's quite large for a cell phone 5.5 inches of glory) is the device that opened that Pandora box even more, then took the cover off and threw it away. See the Note 2 films in super fine 1080p HD at 30fps (frames per second) with amazing clarity. Once I realized how awesome my new cell phone was and knew that I was taking a trip out to the Grammy Awards it got my head thinking "What if I take a chance and try and film while on my trip out west and I used that footage to make a new music video?".
So with a little research I found a lens attachment and mini tripod for my phone on Amazon for $40 and all I need now was some locations and fancy camera work to pull it all together.
There are plenty out there who will argue endless about the technical aspects of why you should not film with "this" or record with "that" but that is just either someone giving you a sales pitch for their own snake oil tech of why they can do it better with what they have or just a lack of creativity because their ideas are too rooted in the educational aspect of art and sound. I am here to tell you it's all a bunch of steaming bullshit straight out of the bulls ass.
It does not matter what you record on, or film with, mix with, or how you get to the final result of what it is you consider to be your art. All that matters is do the eyes and ear approve.
Most of the trip out West involved RT66 and a lot of "HEY lets stop here and shoot", get out of the car, set up the camera, find the shot, film and move along. The result is the new music video that will debut on MTV.com in Spring for the song Forever all shot with that little big cell phone. I'd love to show you the whole thing right now, really I would. But because of the fact that I am trying to build some hype here (with your help of course which is most appreciated more then you know since we are a DIY outfit in the purist form), what I got for you here is a teaser. I went a little self indulgent on this teaser and had some fun ;-) Enjoy!
No one can blame someone for wanting to push their product. Be that a band, art, book or what have you. We live in a day and age where the digital domain has taken over. Where the way we reach people is by what they call "Social Media". It is a beautiful thing. All of this of course when it comes to marketing plays a factor in what can happen if what it is you are pushing takes root. You are able to see your hard work come to fruition and you see people taking notice of it and that feels good.
One of those mediums of course is Facebook. It's played a major role in how we look at life now exposing all our secrets and of course from a musician perspective opening a door that was once closed. The originator of this of course was Myspace. Back in the Myspace days it was well know that in order to achieve a level of visibility as a band you needed friends and if those friends visited your page they were sure to listen to your music. They had bots which would allow a band to reach out to people and attach a message inviting them to check out and please friend their band. This in my opinion was ok since the people the band was reaching out to had to actually add themselves as your friend. Now granted a lot of people would add themselves just to increase their own friend count but for the most part this still paid off in spades because it generated real users checking out music which generated into a real following if you had the goods to back it up.
Fast forward to 2012. Facebook fan pages much like Myspace music pages offer a similar experience but now there is an exception to the rule. You can get "likes" on your page many ways. One way, the correct way and there are a few is by word o mouth of others posting about your band on their page inviting their friends to check it out. You can run ads on facebook to target certain interest groups or bands who's fans you feel will enjoy what it is you have to offer. Or you can pay someone or buy a bot that "adds likes" to your page increasing your number exponentially in a very short amount of time making it appear you have a lot of fans and have quickly risen to the top of the food chain within your market. This also increases a new metric facebook implemented called "people talking about this"
Here's the rub with that. For one the "likes" are false accounts. Sure it makes you look good to someone who is naive and does not know how the formula works on facebook and you may indeed attract a few real fans this way. But the downside to this is the other metric which cannot be altered and that is how many "likes" you have on your actual posts verses how many fans/people talking about this. If you have a page with over 15,000 fans and 1700 people talking about your band logic would say that when you make a post you are going to get a crazy amount of hits, right? Just look at some of the legit artists out there who have succeeded and visit their pages to see what happens when they make a post. The amount of interaction from the fans really equals the amount of "likes" and "people talking about this" in real numbers making it legit.
While bands may feel that by taking these sneaky measures they are somehow fooling the industry the truth is what they are doing is shutting a door and turning away opportunities. The way you achieve real success in this business is many different factors. One factor that does not work and will guarantee that your band stays "local" and does not achieve the long term goals you'd love to see is from deception. It never works out. Only through the real hard work of making a great product, being sincere, and building your fanbase through the tools that are available on social media that are legit (meaning you have to spend money to advertise) can you get what it is you're looking for. There is not such thing as a "Sudden Victory" until you reach that point that you've earned that lucky break. Everything else is nothing more then smoke and mirrors ;-)
The new music video for The Perfects is now complete. This was my first time writing and directing anything. My film school was the behind the scene features on how those movies were made found on some of my favorite movies that had them. A true nerd I was a study and decided to roll the dice on testing my influences on my own creation.
It's not my place to say if I got it right or not as I can only voice that I am truly satisfied with the end result and proud. The public will make the final decision if I got this right or not. Sink or swim as they say and...here...we...go!
Happy New Year.
Yes this is supposed to be the year where the world as we know it will end according to the Mayans right? What this will actually be is another Y2K scenario as 12.21.12 approaches. Do not underestimate the power of stupidity of those who will buy into the constant media assault that's coming about that day being the final day of the world.
Some may remember that there were actually those who went out and built full scale bunkers in 1999 leading up to 2000 thinking that all the computers would come crashing down drowning the entire world into the dark ages of chaos with one turn of the internal clock. Expect that to happen again. Oh boy!
Don't believe the hype.
Then we have to deal with the Presidential election. Yeah.
It's going to be a long year.
On the bright side though, a new Paper Mario game will be released on the 3DS.
Out of left field I got a call the other night with an invitation from my sound man to participate in the TV show "Kitchen Nightmares" with Gordon Ramsey. This was the filming for the show before the entrance of the grand master chef and his grandiose shenanigans (from what I've heard) that transform a failing restaurant into hopefully a success before television audiences. So the deal was me and 3 friends dine and describe our experience while camera crews film the entire thing.
Let me first point out that I've actually never seen the show. Even though I have heard of Gordon Ramsey I had no idea what he looked or what to expect going into it. My only interest and desire was to leave hopefully my mark with what would help turn our local diner that tries to mask itself as a cultural experience into something more then feeling like you just shoveled out a fine dining expense for what equates to a cafeteria meal that is last weeks left overs. That pretty much sums it up in terms of the food. Not to mention I have a vested personal interest in seeing this place transformed into something decent food wise since it's a block from my house.
Guess this means I am going to have to watch the show to see what I just subjected myself to.
Why? What more could they possibly offer me with the Iphone that I already have. You know things like "Call Failed" which is my favorite feature from the company that provides me with service. Although one side says it's the phone and the other side says it's the service. Still I do not need the Iphone 5 no matter what it does.
I think my blood has turned to mercury. More fish please.